Why count people?

Retailers operate in one of the most competitive environments. To stay ahead, best-in-class retailers rely on Key Performance Indicators (KPI) to continuously monitor and improve their business and to manage sales efforts, marketing programs and operational efficiencies.

Having accurate information from which to make sound business decisions is a prequisite for success. A retailer that utilizes accurate people counting as a KPI will more efficiently and effectively serve their customers, schedule their labor, promote their products and increase their sales though better oversight and management.

Gauging how well a store is performing vs its true potential is not based on sales alone. Having an accurate conversion rate (browsers vs buyers) provides managers with a powerful tool for assessing the many variables that effect sales performance and profitability.

Sales performance, advertising effectiveness, merchandising appeal, labor scheduling, store layout and length of check out line are just some of the many factors that can be measured and reported in real-time with the PassCheck people counting system.

• Performance Metrics
• Count Visitors Accurately
• Calculate Conversion Rates
• Measure Marketing Effectiveness
• Maximize Employee Productivity
• Compare Store Performance