Real-Time Reporting

People Counting is a Key Performance Indicator
Conversion Rate - understanding sales potential and performance; browsers vs. buyers.
Empowered Management Information

• Conversion Rates.
• Evaluate marketing effectiveness.
• Optimize operational planning.
• Analyze business trends over time and throughout your network.

Marketing:
Advertising vs Merchandising
Evaluate how effective your advertising efforts are at bringing customers into your store.

• Enhance strategic and tactical marketing decisions through accurate customer traffic monitoring.
• Measure impact of advertising and promotional campaigns.
• Understand the effectiveness of your in-store merchandising based on zone specific data.
• Understand where and when your customers go once in the store.
• Measure effectiveness of in store promotions.

Operational planning:
Staff planning, trading hours & facility management.

• Schedule store labor based on the ratio of shoppers to sales associates
• Utilize traffic data for scheduling non-selling labor activities.
• Manage facility to optimize security, safety and services
• Alert staff to attend to customers in real-time based on directional people flow.

Business Trend Analysis:
Empowered management with accurate tools.

• Record accurate statistics for trend analysis
• Analyze current vs. historic data
• Compare performance data amongst multiple locations
• Calculate conversion rate by product group
• Measure impact of competitor’s actions